Title of article
New developments in global consumer behavior and marketing strategy: Introduction to the special issue
Author/Authors
Laroche، نويسنده , , Michel، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2014
Pages
3
From page
225
To page
227
Abstract
This special issue of the Journal of Business Research features ten articles selected from the papers presented during the seventh meeting of the Royal Bank International Research Seminar which took place in Montreal (Canada), September 22–24, 2011. The papers cover topics relating to new developments in online research, acculturation/socialization research, research methodology, and marketing strategy.
Keywords
Acculturation/socialization research , Global marketing strategy , Research Methodology , Global online research
Journal title
Journal of Business Research
Serial Year
2014
Journal title
Journal of Business Research
Record number
1955676
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