مرکز منطقه ای اطلاع رساني علوم و فناوري - Positioning an island destination in the peripheral area of the Baltics: a flexible approach to market segmentation

Title of article :

Positioning an island destination in the peripheral area of the Baltics: a flexible approach to market segmentation

Author/Authors :

Reidar J. Mykletun، نويسنده , , John C. Crotts، نويسنده , , Arnstein Mykletun، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

493

To page :

500

Keywords :

market segmentation , Positioning , National culture

Journal title :

Tourism Management

Serial Year :

2001

Journal title :

Tourism Management

Record number :

195740

Link To Document :