Leveraging assets: a case study of the sustainability initiative at the University of Minnesota, Morris

This article presents an overview of the sustainability initiative at the University of Minnesota, Morris, key components of which include a realistic goal of energy self-sufficiency by 2010, a new environmental studies curriculum, and various research and outreach projects. Many non-obvious institutional assets – such as lobbying networks in the state legislature, and geographic/demographic features that are more commonly thought of as liabilities – turned out to play critical roles in setting the initiative in motion. The initial physical assets have been leveraged into complementary opportunities for research, teaching, and institutional development in this direction.