Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments

Soo Cheong Jang، نويسنده , , Alastair M. Morrison، نويسنده , , Joseph T. O’Leary، نويسنده ,

روزنامه با شماره پیاپی سال 2002

12

367

378

Japanese travelers , Target market selection , Profitability , risk , Benefit segmentation

Tourism Management

2002

Tourism Management

195833