Modulation of facial mimicry by attitudes

The current experiment explored the influence of attitudes on facial reactions to emotional faces. The participants’ attitudes (positive, neutral, and negative) towards three types of characters were manipulated by written reports. Afterwards participants saw happy, neutral, and sad facial expressions of the respective characters while their facial muscular reactions (M. Corrugator supercilii and M. Zygomaticus major) were recorded electromyografically. Results revealed facial mimicry reactions to happy and sad faces of positive characters, but less and even incongruent facial muscular reactions to happy and sad faces of negative characters. Overall, the results show that attitudes, formed in a few minutes, and only by reports and not by own experiences, can moderate automatic non-verbal social behavior, i.e. facial mimicry.