It’s not just what you say but when you say it: Self-presentation and temporal construal

Three experiments demonstrated that the use and effectiveness of self-presentation strategies are affected by time. In Experiment 1, participants used more indirect self-presentation statements for the distant than near future, but used more direct self-presentation statements for the near than distant future. In Experiment 2, participants for whom indirect self-presentation strategies were made accessible rated a future interview as more temporally distant than those for whom direct self-presentation strategies were made accessible. In Experiment 3, participants rated their self-presentation attempts as more effective if they used direct strategies for the near future and indirect strategies for the distant future. Implications for studying the timing of self-presentation and its relation to temporal construal levels are discussed.