Title of article
Is the tour leader an effective endorser for group package tour brochures?
Author/Authors
Kuo-Ching Wang، نويسنده , , An-Tien Hsieh، نويسنده , , Wen-Yu Chen، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
10
From page
489
To page
498
Keywords
Endorser advertising , Tour leader , Travel brochure , Group package tour
Journal title
Tourism Management
Serial Year
2002
Journal title
Tourism Management
Record number
195856
Link To Document