Pearls in the desert: Death reminders provoke immediate derogation of extrinsic goals, but delayed inflation

Psychologists and philosophers have argued that explicitly contemplating one’s mortality makes extrinsically oriented goal pursuits, such as for wealth and fame, seem unimportant. Research inspired by terror management theory has shown, however, that when thoughts of death are active outside current focal attention, individuals bolster culturally sanctioned standards of self-worth. The present studies thus examined the hypotheses that (a) immediately after explicit reminders of mortality, individuals will trivialize extrinsic goals, but (b) when a delay and distraction follows an explicit mortality reminder, individuals will favorably evaluate extrinsic goals. Consistent with these hypotheses, Studies 1 and 2 showed that, relative to subjects reminded of an aversive control topic, mortality salience led to lower importance ratings for extrinsic goals. Study 2 further showed that, when mortality salience was followed by a distracter task, subjects gave higher importance ratings for a high priority extrinsic goal.