Barriers to the adoption of proactive environmental strategies

This study contributes to the knowledge of the difficulties or barriers found by firms when adopting proactive environmental strategies, providing empirical evidence from 240 Spanish industrial firms. A set of 25 barriers are initially evaluated by the managers of the sample firms and are grouped into four types of difficulties facing firms: external barriers, endemic limitations of the firm, limited environmental motivation and limited preparation of employees and operational inertia. The estimation of a structural equation model leads us to conclude that only the barriers identified as endemic limitations of the firm can be characterized as “effective barriers”, defined as problems preventing firms from progressing toward proactive environmental behavior.