Between a rock and a hard place: Damned if you do, damned if you don’t

Individuals are frequently forced to make decisions from among undesirable choice-sets. Raise taxes or cut social services? Lay off workers or go bankrupt? Go deep in debt or forgo a college education? The research presented here suggests that in such situations, decision-makers are often evaluated negatively regardless of the choice they make. In Experiment 1, participants read about a judge deciding which of two seemingly unfit parents to award sole custody in a real-life divorce case. In Experiment 2, participants were led to believe that their partner in the experiment was forced to pick one of two unpleasant tasks for the participant to perform. In both cases, the decision and decision-maker were evaluated negatively regardless of the alternative chosen–and regardless of the fact that they were the only options in the choice-set. Discussion focuses on the source, scope, and consequences of this phenomenon.