The effect of interethnic ideologies on the likability of stereotypic vs. counterstereotypic minority targets

This paper examines the effect of interethnic ideologies on the likability of stereotypic vs. counterstereotypic minority targets. In two experiments, participants were exposed to either a multicultural or colorblind prime and subsequently asked to indicate their impressions of a stereotypic or counterstereotypic minority target. Results suggest that multiculturalism and colorblindness have different effects on the likability of minority targets to the extent that such targets confirm the existence of fixed or permeable ethnic group boundaries. Specifically, a stereotypic target was liked more than a counterstereotypic target when participants were exposed to multiculturalism – suggesting that multiculturalism creates a preference for individuals who remain within the boundaries of their ethnicity. Conversely, a counterstereotypic target was liked more than a stereotypic target when participants were exposed to colorblindness – suggesting that colorblindness creates a preference for individuals who permeate the boundaries of their ethnicity. Theoretical and practical implications are discussed.