Corporate environmental responsiveness in India: lessons from a developing country

We examine corporate environmental responsiveness in business organizations in India. Based on theoretically informed case analysis, we operationalize corporate environmental responsiveness as a two order construct. We find that level one (the lower level) responsiveness is driven by pressures arising out of powerful supply chain customers and institutional pressures resulting from internationalization. The drivers for organizations at level two (the higher level) responsiveness are associated with organizational identities and cultures rooted in a long history of social responsiveness.