My role is my castle — The appeal of family roles after experiencing social exclusion

The present research investigated whether perceived social exclusion would lead women to embrace the social group of the family (and its traditional gender roles). In two studies, it was found that in comparison to a social inclusion manipulation, a social exclusion manipulation caused women to report significantly more positive inclinations towards traditional, gendered work allocations (Studies 1 and 2). Moreover, seeking meaning in life mediated the relationship between social exclusion and the perceived attractiveness of the roles of mother and housewife (Study 2). In a third study, adherence to family-related concepts was examined in both socially excluded and included men, but no difference was found between the two groups. It thus appears that social exclusion does not enhance the attractiveness of familial relationships for men. The theoretical and practical implications of these findings are discussed.