مرکز منطقه ای اطلاع رساني علوم و فناوري - The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan

Title of article :

The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan

Author/Authors :

Hui-Mei Chen، نويسنده , , Chian-Hau Tseng، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

To page :

Keywords :

partner selection , Tourism industry , Alliance motives , Alliance performance

Journal title :

Tourism Management

Serial Year :

2005

Journal title :

Tourism Management

Record number :

196080

Link To Document :