مرکز منطقه ای اطلاع رساني علوم و فناوري - The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants

Title of article :

The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants

Author/Authors :

Hong-bumm Kim، نويسنده , , Woo Gon Kim، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

549

To page :

560

Keywords :

Customer-based brand equity , Firms’performanc e , Chain restaurants , Luxury hotels , Brand awareness

Journal title :

Tourism Management

Serial Year :

2005

Journal title :

Tourism Management

Record number :

196138

Link To Document :