مرکز منطقه ای اطلاع رساني علوم و فناوري - What I say about myself: Communication of brand personality by African countries

Title of article :

What I say about myself: Communication of brand personality by African countries

Author/Authors :

Leyland F. Pitt، نويسنده , , Robert Opoku، نويسنده , , Magnus Hultman، نويسنده , , Russell Abratt، نويسنده , , Stavroula Spyropoulou، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

835

To page :

844

Keywords :

Brand personality , Countries as Brands , Tourism websites , Africa

Journal title :

Tourism Management

Serial Year :

2007

Journal title :

Tourism Management

Record number :

196436

Link To Document :