Title of article
What I say about myself: Communication of brand personality by African countries
Author/Authors
Leyland F. Pitt، نويسنده , , Robert Opoku، نويسنده , , Magnus Hultman، نويسنده , , Russell Abratt، نويسنده , , Stavroula Spyropoulou، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
10
From page
835
To page
844
Keywords
Brand personality , Countries as Brands , Tourism websites , Africa
Journal title
Tourism Management
Serial Year
2007
Journal title
Tourism Management
Record number
196436
Link To Document