• Title of article

    Measurement of destination brand bias using a quasi-experimental design

  • Author/Authors

    Asli D.A. Tasci، نويسنده , , William C. Gartner، نويسنده , , S. Tamer Cavusgil، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    12
  • From page
    1529
  • To page
    1540
  • Keywords
    destination image , Stereotypical image , Turkey , Quasi-experimental design , Destination brand , Brand bias , Bias
  • Journal title
    Tourism Management
  • Serial Year
    2007
  • Journal title
    Tourism Management
  • Record number

    196521