How Small and Medium-Sized Enterprise can Get Maximum Benefit by using Event Marketing

Small and medium-sized (SMEs) enterprises have difficulty to survive in the market, most of the companies have low market share. Despite the fact that customer royalties have high market growth rate, it leads new companies became problem children in the market. This study will expatiate the objectives and issues of small and medium-sized enterprises and how the small and medium-sized enterprises get the maximum benefit in event marketing. The research shows that by organizing different types of events, it supports and helps enterprises in different ways. Finally, costs of organizing an event are not high as advertising on other channels; it is suitable for small and medium-sized enterprises.