Effect of Market-Oriented Strategies on Performance of the Companies Admitted to Tehran Stock Exchange

The purpose of the present research is to study the effect of market oriented strategies on performance of companies Admitted to Tehran Stock Exchange. Methodology of this research is descriptive-surveying and population consisted of all experts and managers of stock exchange companies. Indexes and Sub-indexes related to market oriented strategies (customer orientation, competitor orientation, functional coordination, Marketer orientation and performance of companies) were determined through different resources and the quantity of Cronbachs Alpha for each 5-variables and 24 questions was more than 0.7;as a result, reliability of the questionnaire was verified. For analyzing the data and studying the relationship between market oriented indexes with performance of the companies, Pierson correlation coefficient test was calculated using SPSS software and also Generalized Least Squares (GLS) model was estimated and analyzed using PLS software. The achieved results indicated that from among market oriented strategies, competitor orientation had the most and customer orientation had the least relationship with the performance of the companies in Tehran Stock Exchange. Spending time by the employees for discussing the future needs of the customers with other operational sections had the most effectiveness and after that respectively, regular measurement of satisfaction level, dissatisfaction of the marketing experts and their imagination about the company, fast response to the actions taken by competitors against the customers had the greatest amount of effectiveness on the performance of companies. Also considering that Significance or statistical level of t with respect to the questions: measuring satisfaction level, dissatisfaction of the customers minimally once a year, fast response to new needs of the customers and encouraging direct communication with the customers at all levels throughout the company was less than 1.96, thus the quantity of effectiveness of these questions in analyzing the performance of the companies is not significant.