Study of Some Social Factors Affecting Attitude towards Natural Tourist Attractions in Dezful City, Iran

Due to rapid urbanization and change in lifestyle foundations of the modern world, in the present century, tourism has been increased more than before, for this reason how to respond to Extensive leisure needs reveals necessity for further research in this area. this paper examines the attitudes of over 18-years old citizens in Dezful city of Iran towards natural attractions of tourism and social factors affecting it. In this study, in terms of implementation and the research objectives, Survey methods, interviews and observations were chosen to obtain the desired information. The population of this study was all citizens over 18 years living in the city of Dezful. By using the Lin table, a sample size of 384 was calculated. Sampling for access to samples, according to a heterogeneous population of Dezful city, was stratified random sampling. The data collection tool was a researcher made questionnaire. The questionnaire was developed and shown to professors and professionals whose opinions were used to correct the questionnaire. To test the hypotheses, statistical tests (Pearson correlation coefficient, independent t-test and multiple regression analysis), were conducted by using Spss software. The results showed that there was significant relationship between gender, income, job dependency on the tourism, and awareness of the benefits of tourism industry with attitude towards natural attractions of tourism.