An empirical DEA investigation for development of new bank’s branches

During the past few years, there have been tremendous efforts on development of Iranian banking industry in an attempt to fight against monopoly of banking system. Bank Pasargad is one of the biggest Iranian banks established for offering retail, commercial as well as investment banking services. The firm was established in 2005 as part of the governmentʹs privatization of the banking system. This paper presents an empirical investigation to determine the most efficient locations for development of this bank. The study uses three main criteria, customer services (C1), Equipment (C2) and Profitability (C3) to compare different alternatives for establishing new branches in city of Tehran, Iran. Using fuzzy data envelopment analysis the study has determined that center of the city could receive the most important attraction followed by north region, west region as well as south west.