Title of article :
A cognitive map simulation approach to adjusting the design factors of the electronic commerce web sites
Author/Authors :
Kun Chang Lee، نويسنده , , Sangjae Lee، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Keywords :
Cognitive map , Design adjustment , Technology Acceptance Model , Linear structural relationship , Design factors , Outcome variables , Causality coefficients , Adjacency matrix , Electronic commerce sites
Journal title :
Expert Systems with Applications
Journal title :
Expert Systems with Applications