مرکز منطقه ای اطلاع رساني علوم و فناوري - A recommendation mechanism for contextualized mobile advertising

Title of article :

A recommendation mechanism for contextualized mobile advertising

Author/Authors :

Soe-Tsyr Yuan، نويسنده , , Y. W. Tsao، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

399

To page :

414

Keywords :

Mobile advertising , neural network , analysis , information filtering , Recommender systems , sensitivity , mobile commerce

Journal title :

Expert Systems with Applications

Serial Year :

2003

Journal title :

Expert Systems with Applications

Record number :

197999

Link To Document :