• Title of article

    An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry

  • Author/Authors

    Hyunseok Hwang، نويسنده , , Taesoo Jung، نويسنده , , Euiho Suh، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    8
  • From page
    181
  • To page
    188
  • Keywords
    Lifetime value , Customer value , Customer churn , Customer segmentation , Data mining
  • Journal title
    Expert Systems with Applications
  • Serial Year
    2004
  • Journal title
    Expert Systems with Applications
  • Record number

    198071

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=198071