Title of article :
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Author/Authors :
Jedid-Jah Jonker، نويسنده , , Nanda Piersma، نويسنده , , Dirk Van den Poel، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
10
From page :
159
To page :
168
Keywords :
Direct marketing , Econometric models , Sample selection , Target selection , Endogeneity
Journal title :
Expert Systems with Applications
Serial Year :
2004
Journal title :
Expert Systems with Applications
Record number :
198121
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=198121
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