Title of article :
A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study
Author/Authors :
Euiho Suh، نويسنده , , Seungjae Lim، نويسنده , , Hyunseok Hwang، نويسنده , , Suyeon Kim، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
Anonymous customers , Purchase probability , Web marketing , Customer relationship management
Journal title :
Expert Systems with Applications
Journal title :
Expert Systems with Applications
