Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services

Bart Larivière، نويسنده , , Dirk Van den Poel، نويسنده ,

روزنامه با شماره پیاپی سال 2004

9

277

285

survival analysis , Savings and investment features , Retention behavior , DATA MINING , Cross-sell analysis , multinomial probit , Customer relationship management

Expert Systems with Applications

2004

Expert Systems with Applications

198131