Title of article
A cross-national market segmentation of online game industry using SOM
Author/Authors
Sang Chul Lee، نويسنده , , Yung-Ho Suh، نويسنده , , Jae Kyeong Kim، نويسنده , , Kyoung Jun Lee، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
12
From page
559
To page
570
Keywords
Self-organizational map , Cross-national analysis , Market segmentation , Online game
Journal title
Expert Systems with Applications
Serial Year
2004
Journal title
Expert Systems with Applications
Record number
198155
Link To Document