Title of article :
A cross-national market segmentation of online game industry using SOM
Author/Authors :
Sang Chul Lee، نويسنده , , Yung-Ho Suh، نويسنده , , Jae Kyeong Kim، نويسنده , , Kyoung Jun Lee، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
12
From page :
559
To page :
570
Keywords :
Self-organizational map , Cross-national analysis , Market segmentation , Online game
Journal title :
Expert Systems with Applications
Serial Year :
2004
Journal title :
Expert Systems with Applications
Record number :
198155
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=198155
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