Title of article :
Why promotion strategies based on market basket analysis do not work
Author/Authors :
Bernd Vindevogel، نويسنده , , Dirk Van den Poel، نويسنده , , Geert Wets، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Keywords :
Multivariate time-series techniques , Cross-price elasticities , Promotion strategy , Retailing , Market basket analysis
Journal title :
Expert Systems with Applications
Journal title :
Expert Systems with Applications
