Title of article :
Assessing usersʹ product-specific knowledge for personalization in electronic commerce
Author/Authors :
Shuchih Ernest Chang، نويسنده , , S. Wesley Changchien، نويسنده , , Ru-Hui Huang، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Web usage mining , Electronic commerce , Product knowledge , artificial neural network , personalization
Journal title :
Expert Systems with Applications
Journal title :
Expert Systems with Applications