Title of article
Customer segmentation and strategy development based on customer lifetime value: A case study
Author/Authors
Suyeon Kim، نويسنده , , Taesoo Jung، نويسنده , , Euiho Suh، نويسنده , , Hyunseok Hwang، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
7
From page
101
To page
107
Keywords
Customer segmentation , Customer lifetime value , Data mining
Journal title
Expert Systems with Applications
Serial Year
2006
Journal title
Expert Systems with Applications
Record number
198421
Link To Document