Title of article :
A study of role of the factors influencing the acceptance of E-banking
Author/Authors :
Nuri، Hadi نويسنده Master of Business Administration student at Islamic Azad University of Kermanshah, Iran Nuri, Hadi , Hassani Nejad–Darzi، Seyed Karim نويسنده Analytical Division, Faculty of Chemistry, Mazandaran University, Babolsar 47416-95447, I.R. Iran ,
Issue Information :
روزنامه با شماره پیاپی 0 سال 2014
Abstract :
The present paper investigates the role of the factors influencing the acceptance of E-banking including profitable receipts, security receipts, hidden receipts, high quality service, high quality networks, internet quality, security and trust. However, the most critical factor on the acceptance of E-banking is security and trust which leads to the attraction and loyalty of customers. The present paper attempts to investigate the variables table, studies done and research background. Also, the study considers the definitions of the components influencing E-banking and present a new conceptual model for the acceptance of E-banking which shows the direct impact of the above factors on the acceptance of customers to utilize such services. The model could be applied and extended in future studies as well. The conclusion will be presented at the end of the study.
Journal title :
International Journal of Economy, Management and Social Sciences
Journal title :
International Journal of Economy, Management and Social Sciences