Title of article :
Predicting customer loyalty using the internal transactional database
Author/Authors :
Wouter Buckinx، نويسنده , , Geert Verstraeten، نويسنده , , Dirk Van den Poel، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
10
From page :
125
To page :
134
Keywords :
Data enrichment , Predictive modeling , Customer relationship management , Behavioral loyalty , Multicollinearity , Overfitting
Journal title :
Expert Systems with Applications
Serial Year :
2007
Journal title :
Expert Systems with Applications
Record number :
198510
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=198510
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