Title of article
Studying the Influencing Factors on Online Brand Trust
Author/Authors
Alavinasab ، Seyed Mohammad نويسنده Assistant professor of Economics, Faculty of Management & Accounting, University of Tehran, College of Farabi , , Mohaghegh Kamal، Seyed Hasan نويسنده Faculty of Management, Farabi College, University of Tehran, Iran Mohaghegh Kamal, Seyed Hasan
Issue Information
روزنامه با شماره پیاپی 0 سال 2015
Pages
6
From page
41
To page
46
Abstract
This study empirically investigated the factors that influence web brand trust specifically regarding online service of Adineh Book Store in Iran. To conduct an empirical investigation a survey of 449 customers was conducted using a questionnaire that its reliability by using Cronbachs Formula was examined. The Pearson’s Correlation was used to test the hypotheses. The results show that security, privacy, brand name, word-of-mouth, good online experience and quality of information directly affect the online brand trust.
Journal title
International Journal of Economy, Management and Social Sciences
Serial Year
2015
Journal title
International Journal of Economy, Management and Social Sciences
Record number
1985231
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