مرکز منطقه ای اطلاع رساني علوم و فناوري - CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services

Title of article :

CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services

Author/Authors :

Jonathan Burez، نويسنده , , Dirk Van den Poel، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

277

To page :

288

Journal title :

Expert Systems with Applications

Serial Year :

2007

Journal title :

Expert Systems with Applications

Record number :

198525

Link To Document :