Title of article
CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services
Author/Authors
Jonathan Burez، نويسنده , , Dirk Van den Poel، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
12
From page
277
To page
288
Journal title
Expert Systems with Applications
Serial Year
2007
Journal title
Expert Systems with Applications
Record number
198525
Link To Document