Relationship between Salespeoples Interactive Behavior towards Customers and Customer Loyalty

The purpose of this research is to study the relationship between salespeoples interactive behavior towards customers and customer loyalty. Its independent variables involve idealized influence behavior, inspirational motivation behavior, intellectual stimulation behavior, individualized consideration behavior, and smart selling behavior. It has dealt with the effect of each component on the dependent variable, i.e. customer loyalty in supermarkets. The present research is a descriptive-survey one. The data were collected by a questionnaire. A sample size, including 160 individuals, was collected through stratified random sampling. Then, research data were analyzed and all its five hypotheses were confirmed. In conclusion, findings showed that there is a significant relationship between salespeople’s interactive behavior towards their customers and customer loyalty.