Title of article
Relationship between Salespeoples Interactive Behavior towards Customers and Customer Loyalty
Author/Authors
Ranjbari، Meisam نويسنده Industrial Management Department, Qom Branch, Islamic Azad University, Qom, Iran , , Ahmadi ، Mohammad نويسنده , , Gholami Dokouhaki، Abbas نويسنده Shiraz Anesthesiology and Critical Care Research Center, Shiraz University of Medical Sciences, Shiraz, Iran , , Shirzad، Sepideh نويسنده MA of Business Management, Shahed University, Tehran, Iran. Shirzad, Sepideh
Issue Information
روزنامه با شماره پیاپی 0 سال 2015
Pages
6
From page
182
To page
187
Abstract
The purpose of this research is to study the relationship between salespeoples interactive behavior towards customers and customer loyalty. Its independent variables involve idealized influence behavior, inspirational motivation behavior, intellectual stimulation behavior, individualized consideration behavior, and smart selling behavior. It has dealt with the effect of each component on the dependent variable, i.e. customer loyalty in supermarkets. The present research is a descriptive-survey one. The data were collected by a questionnaire. A sample size, including 160 individuals, was collected through stratified random sampling. Then, research data were analyzed and all its five hypotheses were confirmed. In conclusion, findings showed that there is a significant relationship between salespeople’s interactive behavior towards their customers and customer loyalty.
Journal title
International Journal of Economy, Management and Social Sciences
Serial Year
2015
Journal title
International Journal of Economy, Management and Social Sciences
Record number
1985875
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