Indicators of Entrepreneurial Behaviour of Rural Women in Srikakulam District of Andhra Pradesh

A study was conducted involving 120 rural women entrepreneurs to study their entrepreneurial behaviour in srikakulam district of Andhra Pradesh. The indicators of entrepreneurial behaviour like autonomy, communication network, innovativeness, leadership behaviour, entrepreneurial self-efficacy, preentrepreneurial exposure and business skills were studied. The overall analysis was calculated for different indicators. Majority of the respondents had medium level of autonomy (78.33 %), communication network (67.50 %), low level of innovativeness (85.00 %), medium level of leadership behaviour (73.33 %), high entrepreneurial self-efficacy (81.67 %), medium preentrepreneurial exposure (72.50 %) and business skills (74.17 %). The overall entrepreneurial behaviour of rural women entrepreneurs showed that medium level of entrepreneurial behaviour was observed among the majority of the respondents (69.17 %) followed by high (15.83 %) and low levels (15.00 %).