The Role of Entrepreneurial Orientations on Export of Fruits and Vegetables

This research is a quantitative study which is conducted in fruits and vegetables Small and Medium-sized Enterprises (SMEs) of Tehran Province in Iran. The province of Tehran, capital of Iran, is selected mainly because of the most recent formal national statistics, published by Statistic Center of Iran (SCI), show that more than 27% of all SMEs in Iran are activating in this area. The purpose of this study is investigation of the role of Entrepreneurial Orientation (EO) in export of Fruits and Vegetables. For the purpose of data collection, a structured questionnaire was designed and generated from 44 managers of exporter SMEs. The software ‘Statistical Package for the Social Sciences’ (SPSS 20) is used to analyze the data with the aim of assessing role of EO in export performance. The results of the survey show that, all the dimensions of EO have positive effects on export performance and the regression coefficients indicate that Competitive Aggressiveness, Risk Taking, Autonomy and Pro-activeness were the predictors of export performance respectively.