Effects of Perceived Risks of Internet Banking on Customer Loyalty

Nowadays there are a lot of concerns about the impact of perceived risk of Internet banking on the loyalty of its customers. Regarding to the current era, keeping customers is of great significance. The main objective of this study is to evaluate the impact of perceived risk of internet banking on customer loyalty through customer. This study examines the effect of time risk, financial, performance, social security and privacy of customer satisfaction. The present Research is descriptive - survey and the population in this study are customers of Melli(national) and Mellat(people) Banks in Kermanshah selected using cluster sampling. The results suggest that the risk of financial, performance, social security and privacy customer satisfaction is reduced. Then we can conclude that the increase in the perceived risks of Internet banking leads to reduce customer loyalty.