Author/Authors :
Esmailpour، Reza نويسنده Faculty member at the Department of Management, University of Guilan, Rasht, Guilan, Iran , , Doostar، Mohammad نويسنده Faculty member at the Department of Management, University of Guilan, Rasht, Guilan, Iran , , Rasam، Amir Hussein نويسنده M.B.A Student, Pardis branch, University of Guilan, Rasht, Guilan, Iran ,
Abstract :
Most experiment and successful companies enter the Electronic Business (EB). They found that web attendance and
low price are not successful factor, there are several factor that operational managers can use them as effective
factors to inspire customer. The aim of this article is an investigation the relationship between electronic businesses
and electronic quality services. Statistical society consists of company’s customers that are on internet sell which are
30. Sample is 406 data was gathered by questioner that has 40 questions. Data was analyzed by structuralequtional
method by LISREL 8-53, and regression correlation by SPAA 18. Result indicated that there is positive relationship
between electronic service quality and customer electronic loyalty at electronic business (EB).
