An analytic hierarchy process for benchmarking of automobile car service industry in Indian context

This paper proposes an application of Analytical Hierarchy Process (AHP) to help decision maker evaluate different processes to identify the weaknesses of an automobile car service where the best alternatives and critical success factors are identified to improve their performances against the market leader. The proposed benchmarking process may help provide effective systematic decision support tool. Thus the endeavor has been made for car service industry to exhibit proposed framework by applying AHP to enhance its competitiveness. The proposed study provides an opportunity to apply to other industries in addition with a diminutive alteration.