Customers’ Perception of CSR, and their Response to Socially Responsible Businesses: Evidence from Pakistan

As the country differs in their social, economic and political conditions around the world, that’s why the perception of the consumers in the different countries vary and they respond differently to different types of CSR activities, so the aim of this study is to find out how customer responds to different dimensions of the CSR, particularly in Pakistan. In this regard we have used the Carroll’s (1979, 1991) four dimensions of CSR; economic, legal, ethical and philanthropic and find out that how customers evaluate each dimension and support CSR. This is a quantitative research paper in which, a structured questionnaire has been used to know the customer response to each dimension of the CSR. Data has been collected from the customer through convenience sampling method. Descriptive analysis, correlation and regression have been used by the author. Results of the study shows that as the customer of the Pakistan belongs to a collective society, they support the legal, ethical and philanthropic dimensions of CSR and they discard the economic dimension .The research findings can be useful for the managers and entrepreneurs, because they could know that which are the CSR dimensions, which customers support and made CSR strategies accordingly.