Effect of Dynamic Environment, Customers’ Tendency towards Promotion & New Experiences on Impulse Buying

Our research examines the individual’s tendency to respond to the different sales offers and of individuals’ exploratory behaviour effect on the impulse buying. The result of the study shows that more deal-prone and exploratory behaviour peoples, at the presence of good dynamic store environment, will make more impulse purchases. Our finding suggest that to increase the impulse buying behaviour of the peoples, retailer have to give a good atmosphere to their customers inside the store; and must know about the different customers’ tendency towards the sales promotions, to fully apply their activities/efforts on the right customers.