Author/Authors :
Saeed، Dr. Rashid نويسنده COMSATS Institute of Information Technology Sahiwal, Pakistan. , , Lodhi، Rab Nawaz نويسنده COMSATS Institute of Information Technology Sahiwal, Pakistan. , , Majid، Muhammad Bilal نويسنده COMSATS Institute of Information Technology Sahiwal, Pakistan. , , Rana، Muhammad Iqbal نويسنده COMSATS Institute of Information Technology Sahiwal, Pakistan. , , Mahmood، Dr. Zahid نويسنده Bahria University Islamabad, Pakistan. , , Ahmad، Dr. Moeed نويسنده Bahauddin Zakariya University Sub Campus Sahiwal, Pakistan. ,
Abstract :
The following study is conducted to know the factors which influence consumer buying
behaviour in Automobile industry of Sahiwal Pakistan. Close ended questionnaire is used
to collect the data from 150 respondents from the after sales services markets. Multiple
regression analysis has been used to check the dependency of variables. Results shows that
economic spare part have a strong impact on consumer buying behaviour while easy
availability of spare part and easy availability of mechanic have also impact on consumer
buying behaviour but the impact is low as compared to economic spare parts so we
recommend that manufacturers and automobile importers should focus on how to lower
the cost of spare part by doing this the gap between the desired decision and the actual
decision of consumer can be filled.
