Investigate Impact the Consumer Attitudes on the Use of E-Commerce

The aim of this study was to investigate the factors affecting introduced electronic commerce and the relationship between e-commerce and consumer attitudes and confidence, satisfaction and loyalty of customer. Factors affecting online shopping are classified and then a comparison between real and the virtual shops has been presented and a consumer satisfaction model is well-defined. In this study, 300 online customized questionnaires were completed by sample subjects and the Pearson correlation and multivariate regression analysis statistical test was used to examine the hypothesis of the research. Findings showed there is a direct relationship between consumer attitudes and customer loyalty and satisfaction, and the use of electronic commerce. But one of the most important factors that influence the purchase of the internet are the amount of provided information and deal effectively with the customer and address complaints it.