The Identification of Organizational Success Strategies by Analytical Hierarchy Process (AHP), Case Study: Hotel industry

Tourism industry is one of the most important profitability source in various countries namely in the developing countries. One of the most important tourism infrastructures ensuring the comfort of the tourists is hotel industry. These two items are complementary and any challenge or inconsistency in one of them has a direct effect on another one. The current study aimed to investigate tourism and hotel industry and refer to the necessity of using a good strategy by hotels as one of the tourism elements in absorbing the tourist. The current study in terms of aim is applied and in terms of method is descriptive-survey and the case study is hotel. At first, by the aid of some of the experts identify the weaknesses and strengths to determine the successful strategy by AHP technique for increasing growth of the company. Although the logical use of SWOT is a good basis to control the effective strategies, in measurement and evaluation, it is not without any weakness and in SWOT analysis, the importance of the factors to determine the effect of each factor on strategy plans is not quantity. In other words, there is no suitable instrument to determine the relative importance of each of the factors. To eliminate the weaknesses of SWOT, a combined method of AHP is used in SWOT. The current recommendation is applying defensive strategy to achieve a considerable share in the industry.