Brand Equity and Its Determinants: Analyzing Important Factors to Brand Equity

The major purpose of this study is to understand the concept of brand equity. Furthermore, this study also analyzed important factor that influence brand equity. Building brand equity is also an important area where marketing management team should focus. Because building brand equity require special efforts. If management makes such efforts in effective way to captured position in consumer mind, this will definitely ensure organizations’ future success. Managers and practitioners use this study to make effective marketing strategies.