Karmic Cycle: The Context, and an Entrepreneurial Journey

Odisha is case of poverty amidst plenty. The state is full of natural resources, yet is one of the poorest states of India. It has not been able to come out of the vicious cycle of poverty and lack of growth. At macro level Government acts as the market maker, however entrepreneurs as the change agents are responsible for prosperity by continually looking for and exploiting opportunities. They take initiative and persist against odds to create value for themselves and the society. So, how could the disconnection between resource endowment and economic wellbeing is explained? The entrepreneur in this case, has taken many attempts at different ideas, currently brings out different directories for business and other sectors. In this role, the entrepreneur acts for his business as well as is a chronicler of the current business status in Odisha, India. Over many sittings with the researcher, he discusses his own triumphs and tribulations. In the process the case is about entrepreneurial intent, opportunity discovery and persistence. It has got two parts to the case, the first part investigates personal journey of the entrepreneur and in the second part identifies the experience and context from the entrepreneur’s view.