Title of article
The Impact of Prospect Theory Based Framing Tactics on Advertising Effectiveness
Author/Authors
Paul D. Berger، نويسنده , , Gerald E Smith، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
17
From page
593
To page
609
Keywords
advertising effectiveness , prior category knowledge , Interaction effects , framing tactics , fractional factorialdesign
Journal title
OMEGA
Serial Year
1995
Journal title
OMEGA
Record number
206421
Link To Document