Title of article :
The Impact of Prospect Theory Based Framing Tactics on Advertising Effectiveness
Author/Authors :
Paul D. Berger، نويسنده , , Gerald E Smith، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Keywords :
advertising effectiveness , prior category knowledge , Interaction effects , framing tactics , fractional factorialdesign
