Investigate the effect of Brand in Increase exports (Case Study: Behshahr Behpak Company)

The main objective of this study determine their role in increasing exports and providing guidance to the industry of Behshahr Behpak was to undercut this study due to the nature of the subject is descriptive. The population in this study consisted of all employees and managers, food industry of Behshahr Behpak total numbers of 391 patients were using simple random sampling using a Morgan table, 194 subjects were selected. The results showed that the brand has a positive effect on exports. Also results was indicate a positive impact all aspects of the brand, brand name, brand management and brand strategy to export food in industry of Behshahr Behpak.